iPad: The Device of the Rich?
Yahoo is out with interesting findings concerning the demographics of iPad owners.The service analyzed the behaviors of Yahoo iPad users and found that men outnumber women two to one, Flickr
usage is 143% higher than average, and international traffic accounts for 10% of all traffic even though the device is only available for purchase in the U.S.
usage is 143% higher than average, and international traffic accounts for 10% of all traffic even though the device is only available for purchase in the U.S.The other stats Yahoo uncovered are fairly obvious. 48% of Yahoo iPad users own an iPhone and 94% of them possess “solid wealth and strong incomes.” The company estimates that the “demographic profile of the iPad Yahoo! user closely followed the interests on Yahoo! that we would suspect” — usage of Flickr, Finance, News and Sports properties show much higher than average traction on the iPad.
and Sports properties show much higher than average traction on the iPad.Another interesting finding: Yahoo consumers ages 35-44 were overrepresented by 36% on the iPad, while the under-30 crowd happens to be vastly underrepresented.
Of course all this data does is point to Yahoo user demographics; it is not representative of the greater iPad population. Still we can make some safe conclusions from these findings: The device is popular with men, appeals to individuals with disposable income and offers a desirable browsing experience.
[img credit: tyle_r]
About 1 day ago 
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